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Track business performance against key competitors at every stage of the product lifecycle.
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Digital Distribution
Online availability across e-commerce retailers.
Definition
Digital distribution measures how often products are listed and in stock across online stores.
How to Calculate
Divide number of online stores carrying the item by total relevant stores, multiply by 100.
Why it Matters
Online availability drives findability and sales.
Key Advantages
Extends reach beyond physical shelves.
Example
Listed at 8 of 10 key online grocers equals 80 percent.
Use it to
Track product availability and sales across e-commerce retailers and digital marketplaces. Compare price, share, and distribution versus brick-and-mortar to detect gaps or channel shifts.
