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Track business performance against key competitors at every stage of the product lifecycle.
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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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Suggested solutions
TERM
Display
Off-shelf product placement to boost visibility.
Definition
Displays are secondary placements like endcaps or pallets that increase exposure and sales.
How to Calculate
Count display weeks by store or track via audit data.
Why it Matters
Displays drive trial and stock-up.
Key Advantages
High lift with simple execution.
Example
Endcap display for two weeks in March.
Use it to
Flag secondary placement events that remove products from normal shelf locations to high-traffic areas. Read incremental volume attributable to display distinct from feature or price.
