Resources
Industries
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Company
Suggested solutions
TERM
Dollar per HH
Average dollars spent per household.
Definition
Dollars per household divides total dollars by number of buying households.
How to Calculate
Total dollars divided by households that bought.
Why it Matters
Shows basket value among buyers.
Key Advantages
Helps target trade-up and pack sizes.
Example
$120 per HH per year in cereal.
Use it to
Compute average dollars per household to read spend depth among buyers or the total population. Track changes by retailer or cohort to diagnose whether growth comes from higher spend or more buyers.
