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Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
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TERM
Dollar per HH
Average dollars spent per household.
Definition
Dollars per household divides total dollars by number of buying households.
How to Calculate
Total dollars divided by households that bought.
Why it Matters
Shows basket value among buyers.
Key Advantages
Helps target trade-up and pack sizes.
Example
$120 per HH per year in cereal.
Use it to
Compute average dollars per household to read spend depth among buyers or the total population. Track changes by retailer or cohort to diagnose whether growth comes from higher spend or more buyers.
