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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
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TERM
Dollar Sales
Total revenue generated by a product or category.
Definition
Dollar sales sum all sales value over a period, often net of discounts.
How to Calculate
Add price times units across all transactions.
Why it Matters
Measures top-line performance.
Key Advantages
Simple and widely understood.
Example
Category dollar sales hit $2 million in May.
Use it to
Sum revenue for the item, brand, or category over the defined period to quantify value sold. Break sales into base and incremental components to understand drivers.
