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TERM
Dollar Sales
Total revenue generated by a product or category.
Definition
Dollar sales sum all sales value over a period, often net of discounts.
How to Calculate
Add price times units across all transactions.
Why it Matters
Measures top-line performance.
Key Advantages
Simple and widely understood.
Example
Category dollar sales hit $2 million in May.
Use it to
Sum revenue for the item, brand, or category over the defined period to quantify value sold. Break sales into base and incremental components to understand drivers.
