Industries
Resources
25-34-year-olds are
21%
more likely to drink pumpkin coffees than the average consumer
Quick Insight
It's that time of year again... pumpkin spice is back. 🎃☕
According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.
Are you team “too early” or “right on time”?
Company
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Suggested solutions
TERM
Dollar Sales
Total revenue generated by a product or category.
Definition
Dollar sales sum all sales value over a period, often net of discounts.
How to Calculate
Add price times units across all transactions.
Why it Matters
Measures top-line performance.
Key Advantages
Simple and widely understood.
Example
Category dollar sales hit $2 million in May.
Use it to
Sum revenue for the item, brand, or category over the defined period to quantify value sold. Break sales into base and incremental components to understand drivers.
