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Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
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TERM
Dollar Share
Percentage of category dollar sales captured by a brand.
Definition
Dollar share equals brand dollar sales divided by total category dollar sales times 100.
How to Calculate
Divide brand dollars by category dollars and multiply by 100.
Why it Matters
Shows competitive position and growth opportunities.
Key Advantages
Comparable across markets and time periods.
Example
Brand has $200,000 of $2,000,000 category sales, so dollar share is 10 percent.
Use it to
Calculate the brand’s percent of category dollars to establish competitive position. Track share shifts by retailer and region and relate them to changes in price, distribution, or support.
