Industries
25-34-year-olds are
21%
more likely to drink pumpkin coffees than the average consumer
Quick Insight
It's that time of year again... pumpkin spice is back. 🎃☕
According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.
Are you team “too early” or “right on time”?
Company
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Resources
Suggested solutions
TERM
Dollar Share
Percentage of category dollar sales captured by a brand.
Definition
Dollar share equals brand dollar sales divided by total category dollar sales times 100.
How to Calculate
Divide brand dollars by category dollars and multiply by 100.
Why it Matters
Shows competitive position and growth opportunities.
Key Advantages
Comparable across markets and time periods.
Example
Brand has $200,000 of $2,000,000 category sales, so dollar share is 10 percent.
Use it to
Calculate the brand’s percent of category dollars to establish competitive position. Track share shifts by retailer and region and relate them to changes in price, distribution, or support.
