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Dollar Spend per Unit
Average paid per unit sold.
Definition
Dollar spend per unit equals total dollars divided by units, similar to average price.
How to Calculate
Divide dollars by units for the period.
Why it Matters
Shows shopper spend per item after mix.
Key Advantages
Useful when sizes vary.
Example
$15,000 on 3,000 units equals $5 per unit.
Use it to
Compute dollars divided by units to read realized price at the item, brand, or category level. Compare across banners and periods to detect price differences or mix shifts that drive value per unit.
