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Dollars at Risk
Estimated revenue that could be lost due to out-of-stocks, voids, or poor execution.
Definition
Dollars at risk is a commonly used concept in CPG that supports distribution, pricing, or promotion decisions.
How to Calculate
Use standard retail data methods to compute or identify the metric.
Why it Matters
Helps SMBs focus on the levers that drive growth.
Key Advantages
Clear, comparable, and easy to share with partners.
Example
Use simple numbers in a grocery example to show how it works.
Use it to
Estimate potential revenue lost due to out-of-stocks, voids, or noncompliant execution. Prioritize fixes by ranking losses and quantifying expected recovery once distribution or supply issues are closed.
