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Dollars per TDP (velocity)
Sales velocity normalized by distribution.
Definition
Dollars per TDP divides dollar sales by total distribution points to compare items fairly.
How to Calculate
Dollar sales divided by TDP for the period.
Why it Matters
Removes distribution bias in performance.
Key Advantages
Good for SKU ranking and shelf decisions.
Example
$10,000 on 50 TDP equals $200 per TDP.
Use it to
Normalize sales by total distribution points to compare items on equal footing. Rank SKUs and decide space, secondary placements, or delists based on revenue rate rather than footprint.
