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Dollars per Trip
Average dollars spent per shopping trip.
Definition
Dollars per trip equals total dollars divided by number of trips.
How to Calculate
Sum dollars across trips and divide by trip count.
Why it Matters
Shows basket size and trade-up effects.
Key Advantages
Easy to track in panel data.
Example
$32 per trip for cereal buyers.
Use it to
Calculate total dollars divided by number of trips to track spend per shopping occasion. Contrast by retailer, mission, or time period to see where pricing, mix, or promotions change ticket size.
