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Dropped Items
SKUs removed from assortment or delisted.
Definition
Dropped items are products that no longer appear on shelf or in the planogram.
How to Calculate
Track items with zero distribution for sustained weeks.
Why it Matters
Signals space pressure and need for action.
Key Advantages
Focuses attention on assortment health.
Example
Two low-velocity SKUs dropped after reset.
Use it to
List SKUs removed from authorization or shelf and read the sales and share impact of their exit. Reallocate space and support toward higher-contributing items and monitor category coverage after removal.
