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Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
Company
Suggested solutions
TERM
Effectiveness
How well a tactic meets its goal.
Definition
Effectiveness measures results achieved relative to objectives, such as lift or ROI.
How to Calculate
Compare outcomes to targets or baselines.
Why it Matters
Ensures spend creates value.
Key Advantages
Supports test-and-learn cycles.
Example
Promo achieved 25 percent lift versus 20 percent goal.
Use it to
Judge whether a tactic, plan, or model met its stated objective using predefined metrics and time windows. Attribute outcome changes to specific inputs so future decisions use verified effects, not correlations.
