Resources
Industries
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Company
Suggested solutions
TERM
Equivalized (EQ) Sales
Sales converted to a common size.
Definition
Equivalized sales adjust units to a standard size like ounces or liters to compare items fairly.
How to Calculate
Multiply units by pack size and divide by the standard EQ size.
Why it Matters
Removes pack-size bias.
Key Advantages
Enables apples-to-apples comparisons.
Example
24-ounce sold equals 1.5 EQ of a 16-ounce standard.
Use it to
Convert heterogeneous packs to a common size unit so sales comparisons are unbiased. Use equivalized reads to judge true demand across sizes and to build accurate price ladders.
