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Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
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TERM
Equivalized (EQ) Sales
Sales converted to a common size.
Definition
Equivalized sales adjust units to a standard size like ounces or liters to compare items fairly.
How to Calculate
Multiply units by pack size and divide by the standard EQ size.
Why it Matters
Removes pack-size bias.
Key Advantages
Enables apples-to-apples comparisons.
Example
24-ounce sold equals 1.5 EQ of a 16-ounce standard.
Use it to
Convert heterogeneous packs to a common size unit so sales comparisons are unbiased. Use equivalized reads to judge true demand across sizes and to build accurate price ladders.
