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Track business performance against key competitors at every stage of the product lifecycle.
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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
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TERM
Exclusive Buyers
Households that buy only your brand within a period.
Definition
Exclusive buyers are panel households that purchase your brand and no competing brands in the time frame.
How to Calculate
Filter buyer panel to households with zero spend on competitors.
Why it Matters
Indicates loyalty and vulnerability to churn.
Key Advantages
Helps size the loyal core.
Example
15 percent of buyers were exclusive to your brand last quarter.
Use it to
Identify households that buy only the focal brand within the category to quantify exclusivity. Track share of wallet among these buyers and protect them with supply reliability and clear value steps.
