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Track business performance against key competitors at every stage of the product lifecycle.
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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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Expanded Category Buyers
Shoppers who buy more of the category after an action.
Definition
Expanded category buyers increase their category spend due to promotion or innovation, not just brand switching.
How to Calculate
Track buyer category dollars before and after the action.
Why it Matters
Shows category growth, a key retailer goal.
Key Advantages
Supports win-win proposals.
Example
Shoppers added one extra cereal box per month.
Use it to
Count households that newly enter the category and attribute gains to specific drivers such as distribution or media. Size incremental volume from category expansion separately from brand switching.
