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Track business performance against key competitors at every stage of the product lifecycle.
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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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TERM
Fair Share of Geography
Your distribution or support equals your market size.
Definition
Fair share means your brand gets a proportion of space or support in line with its sales share in the area.
How to Calculate
Compare your support share to your sales share by market.
Why it Matters
Prevents under-support in strong markets.
Key Advantages
Balances resources by opportunity.
Example
A 10 percent share brand seeks 10 percent of displays.
Use it to
Compare your share within a geography to what would be expected given overall performance to locate underdelivery. Deploy distribution, pricing, or support where fair share is below benchmark and confirm correction over time.
