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Track business performance against key competitors at every stage of the product lifecycle.
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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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TERM
Feature
Ad placement in a circular or digital flyer.
Definition
Feature is a retailer ad that highlights a product, often with price.
How to Calculate
Track ad weeks from circulars or digital feeds.
Why it Matters
Features increase awareness and price perception.
Key Advantages
Low cost relative to display.
Example
Featured at $2.49 in week 28.
Use it to
Isolate the impact of circular or digital ad presence apart from display or price. Read lift by week and banner to select placement and frequency that meet incremental sales targets.
