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Feature and Display Weeks
Number of weeks a product is on display.
Definition
Display weeks count each week with an active off-shelf display.
How to Calculate
Sum weeks with verified displays across stores.
Why it Matters
More display weeks usually mean more incremental sales.
Key Advantages
Simple to track and compare.
Example
Four display weeks in the quarter.
Use it to
Evaluate periods where feature and display co-occur to measure combined support effects. Compare to feature-only or display-only weeks to determine whether joint execution is warranted.
