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Feature Weeks
Number of weeks a product is featured in ads.
Definition
Feature weeks count each week with a valid feature.
How to Calculate
Sum weeks with features across stores.
Why it Matters
Correlates with price-driven lift.
Key Advantages
Easy to plan and track.
Example
Six feature weeks in summer.
Use it to
Count weeks in which feature support occurred and relate frequency to observed lift. Adjust schedule by retailer to place features in the highest response windows.
