Industries
25-34-year-olds are
21%
more likely to drink pumpkin coffees than the average consumer
Quick Insight
It's that time of year again... pumpkin spice is back. 🎃☕
According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.
Are you team “too early” or “right on time”?
Company
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Resources
Suggested solutions
TERM
Feature Weeks
Number of weeks a product is featured in ads.
Definition
Feature weeks count each week with a valid feature.
How to Calculate
Sum weeks with features across stores.
Why it Matters
Correlates with price-driven lift.
Key Advantages
Easy to plan and track.
Example
Six feature weeks in summer.
Use it to
Count weeks in which feature support occurred and relate frequency to observed lift. Adjust schedule by retailer to place features in the highest response windows.
