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Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
Company
Suggested solutions
TERM
Flavor Seekers
Shoppers who look for new and bold flavors.
Definition
Flavor seekers prefer variety and innovative tastes, a common micro-segment in snacks and beverages.
How to Calculate
Identify by purchase of limited editions or diverse flavors.
Why it Matters
They drive trial of new items.
Key Advantages
Respond well to seasonal launches.
Example
They try spicy limited-time chips first.
Use it to
Identify a segment that prioritizes flavor variety and novelty within the category. Use the segment to plan rotation, limited-time variants, and attribute coverage without diluting core demand.
