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Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
Company
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Suggested solutions
TERM
FMCG (Fast Moving Consumer Goods)
Fast-moving consumer goods and regional cuts.
Definition
FMCG are everyday items with frequent purchase and low price points, analyzed by regions like Northeast or West.
How to Calculate
Group sales by FMCG region definitions from your data source.
Why it Matters
Regional tastes and prices vary.
Key Advantages
Helps tailor assortment and media.
Example
Tea over-indexes in the South region.
Use it to
Define the fast-moving packaged goods domain to scope channels, categories, and reporting cadence. Use FMCG norms to benchmark velocity, space rules, and promotional intensity.
