Industries
25-34-year-olds are
21%
more likely to drink pumpkin coffees than the average consumer
Quick Insight
It's that time of year again... pumpkin spice is back. 🎃☕
According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.
Are you team “too early” or “right on time”?
Company
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Resources
Suggested solutions
TERM
FMCG (Fast Moving Consumer Goods)
Fast-moving consumer goods and regional cuts.
Definition
FMCG are everyday items with frequent purchase and low price points, analyzed by regions like Northeast or West.
How to Calculate
Group sales by FMCG region definitions from your data source.
Why it Matters
Regional tastes and prices vary.
Key Advantages
Helps tailor assortment and media.
Example
Tea over-indexes in the South region.
Use it to
Define the fast-moving packaged goods domain to scope channels, categories, and reporting cadence. Use FMCG norms to benchmark velocity, space rules, and promotional intensity.
