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TERM
FSI (Free-Standing Insert)
Coupon insert distributed in newspapers.
Definition
A free-standing insert is a printed coupon sheet, usually placed in Sunday papers.
How to Calculate
Set face value, distribution, and redemption windows.
Why it Matters
Delivers broad reach at low cost.
Key Advantages
Easy to scale nationally.
Example
$1 off two in a Sunday FSI.
Use it to
Evaluate a coupon vehicle distributed via print inserts to estimate incremental reach and redemptions. Compare cost per redeemed unit and shopper profile against alternative promotion tactics.
