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GRP (Gross Rating Point)
Gross rating points, a media weight metric.
Definition
GRP sums reach times frequency across a target audience.
How to Calculate
GRP equals percent reach times average frequency.
Why it Matters
Links media pressure to sales response.
Key Advantages
Comparable across flights and markets.
Example
200 GRPs in a four-week flight.
Use it to
Sum gross rating points to represent total media weight delivered to a target. Relate GRPs to observed sales response by market to calibrate spend and avoid over- or under-weighting.
