Industries
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
Company
Resources
Suggested solutions
TERM
GRP (Gross Rating Point)
Gross rating points, a media weight metric.
Definition
GRP sums reach times frequency across a target audience.
How to Calculate
GRP equals percent reach times average frequency.
Why it Matters
Links media pressure to sales response.
Key Advantages
Comparable across flights and markets.
Example
200 GRPs in a four-week flight.
Use it to
Sum gross rating points to represent total media weight delivered to a target. Relate GRPs to observed sales response by market to calibrate spend and avoid over- or under-weighting.
