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Track business performance against key competitors at every stage of the product lifecycle.
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Halo
Sales lift on related items from a promotion or launch.
Definition
Halo effect is the positive impact on non-promoted SKUs due to brand activity.
How to Calculate
Compare sales of related SKUs before and during the activity.
Why it Matters
Captures full value beyond the focal item.
Key Advantages
Strengthens the case for support.
Example
Promo on 12-pack lifts single-serve, too.
Use it to
Measure positive spillover on related items or categories when the focal item is supported. Quantify halo after netting out cannibalization so portfolio gains are correctly stated.
