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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
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TERM
Halo
Sales lift on related items from a promotion or launch.
Definition
Halo effect is the positive impact on non-promoted SKUs due to brand activity.
How to Calculate
Compare sales of related SKUs before and during the activity.
Why it Matters
Captures full value beyond the focal item.
Key Advantages
Strengthens the case for support.
Example
Promo on 12-pack lifts single-serve, too.
Use it to
Measure positive spillover on related items or categories when the focal item is supported. Quantify halo after netting out cannibalization so portfolio gains are correctly stated.
