Industries
25-34-year-olds are
21%
more likely to drink pumpkin coffees than the average consumer
Quick Insight
It's that time of year again... pumpkin spice is back. 🎃☕
According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.
Are you team “too early” or “right on time”?
Company
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Resources
Suggested solutions
TERM
Halo
Sales lift on related items from a promotion or launch.
Definition
Halo effect is the positive impact on non-promoted SKUs due to brand activity.
How to Calculate
Compare sales of related SKUs before and during the activity.
Why it Matters
Captures full value beyond the focal item.
Key Advantages
Strengthens the case for support.
Example
Promo on 12-pack lifts single-serve, too.
Use it to
Measure positive spillover on related items or categories when the focal item is supported. Quantify halo after netting out cannibalization so portfolio gains are correctly stated.
