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Track business performance against key competitors at every stage of the product lifecycle.
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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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TERM
Heavy, medium, and light shoppers
Buyer segments by purchase volume.
Definition
Shoppers are grouped by spend or units into heavy, medium, and light segments.
How to Calculate
Rank buyers and split into tiers by percentile or rules.
Why it Matters
Plans and messaging can differ by segment.
Key Advantages
Targets resources to the most valuable buyers.
Example
Top 20 percent account for 60 percent of dollars.
Use it to
Classify shoppers by purchase frequency to understand depth of engagement within the category. Compare distributions by retailer or cohort to identify where increasing trip frequency will drive the greatest gain.
