Industries
25-34-year-olds are
21%
more likely to drink pumpkin coffees than the average consumer
Quick Insight
It's that time of year again... pumpkin spice is back. 🎃☕
According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.
Are you team “too early” or “right on time”?
Company
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Resources
Suggested solutions
TERM
Heavy, medium, and light shoppers
Buyer segments by purchase volume.
Definition
Shoppers are grouped by spend or units into heavy, medium, and light segments.
How to Calculate
Rank buyers and split into tiers by percentile or rules.
Why it Matters
Plans and messaging can differ by segment.
Key Advantages
Targets resources to the most valuable buyers.
Example
Top 20 percent account for 60 percent of dollars.
Use it to
Classify shoppers by purchase frequency to understand depth of engagement within the category. Compare distributions by retailer or cohort to identify where increasing trip frequency will drive the greatest gain.
