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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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Hurdle Rate
Minimum acceptable return for an investment.
Definition
Hurdle rate is the threshold ROI or IRR needed to approve a project or promotion.
How to Calculate
Set a percent return based on cost of capital and risk.
Why it Matters
Keeps scarce funds on high-value work.
Key Advantages
Simple go or no-go rule.
Example
Require mROI above 50 percent for displays.
Use it to
Set the minimum required return for an initiative before funding to ensure efficient capital allocation. Compare projected incremental profit to the hurdle to approve, rework, or reject proposals.
