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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
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TERM
Hurdle Rate
Minimum acceptable return for an investment.
Definition
Hurdle rate is the threshold ROI or IRR needed to approve a project or promotion.
How to Calculate
Set a percent return based on cost of capital and risk.
Why it Matters
Keeps scarce funds on high-value work.
Key Advantages
Simple go or no-go rule.
Example
Require mROI above 50 percent for displays.
Use it to
Set the minimum required return for an initiative before funding to ensure efficient capital allocation. Compare projected incremental profit to the hurdle to approve, rework, or reject proposals.
