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TERM
In-store Displays
Physical placements off the regular shelf.
Definition
In-store displays include endcaps, shippers, and pallets that enhance visibility.
How to Calculate
Count display placements and weeks via audits.
Why it Matters
Boosts trial and stock-up.
Key Advantages
High ROI when paired with a deal.
Example
Pallet display in front of entrance for one week.
Use it to
Track secondary placements that place items in high-traffic areas to improve visibility. Compare display lift by location and timing to focus execution where benefit is strongest.
