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Track business performance against key competitors at every stage of the product lifecycle.
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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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Incremental Penetration Ranking
Ranks promotions by their ability to attract new buyers.
Definition
Incremental penetration ranking measures which promotions bring in the most new category or brand buyers.
How to Calculate
Compare the number of new buyers during each promotion and rank from highest to lowest.
Why it Matters
Helps identify tactics that grow the buyer base rather than just subsidize existing buyers.
Key Advantages
Supports smarter trade planning, improves ROI, and drives category growth.
Example
A yogurt feature adds 500 new buyers, ranking higher than a display that adds 300.
Use it to
Order retailers or markets by their ability to contribute new buyers to the brand. Prioritize activation where additional penetration is most likely and monitor shifts over time.
