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Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
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TERM
Incremental Volume
Units above baseline due to an action.
Definition
Incremental volume is the unit counterpart to incremental sales, driven by promotions or media.
How to Calculate
Total units during action minus baseline units.
Why it Matters
Shows quantity impact independent of price.
Key Advantages
Useful for supply and capacity planning.
Example
2,000 units versus baseline 1,400 equals 600 incremental units.
Use it to
Sum additional units or dollars generated beyond base to quantify impact of an action. Compare incremental volume by tactic to decide which should scale or be retired.
