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Incremental Volume
Units above baseline due to an action.
Definition
Incremental volume is the unit counterpart to incremental sales, driven by promotions or media.
How to Calculate
Total units during action minus baseline units.
Why it Matters
Shows quantity impact independent of price.
Key Advantages
Useful for supply and capacity planning.
Example
2,000 units versus baseline 1,400 equals 600 incremental units.
Use it to
Sum additional units or dollars generated beyond base to quantify impact of an action. Compare incremental volume by tactic to decide which should scale or be retired.
