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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
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TERM
Interim Period
Time between two measurement windows.
Definition
Interim period is the gap between pre- and post- time frames in an analysis or test.
How to Calculate
Define start and end dates and exclude the gap from measurement.
Why it Matters
Prevents contamination of results.
Key Advantages
Cleaner before-and-after reads.
Example
Two-week interim period between flights.
Use it to
Define a partial period between two reporting cycles to allow controlled reads. Use interim periods to monitor early signals without drawing full-period conclusions.
