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Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
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TERM
IRC (Instantly Redeemable Coupon)
Instantly redeemable coupon attached to the product.
Definition
IRC is a peel-off coupon redeemed at checkout for an immediate discount.
How to Calculate
Set face value and redemption period, track scans.
Why it Matters
Encourages trial right at the shelf.
Key Advantages
High conversion with low media cost.
Example
Save $1 now IRC on new flavor.
Use it to
Measure coupon offers redeemed immediately at checkout to read effectiveness. Compare redemption and lift patterns against other promotion mechanics to decide when IRCs add value.
