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Item Count
Number of unique SKUs in a brand or category.
Definition
Item count measures assortment breadth, showing how many distinct products are offered.
How to Calculate
Count all unique UPCs or SKUs within the defined scope.
Why it Matters
Helps manage assortment complexity and shelf space.
Key Advantages
Supports SKU optimization, improves inventory control, and informs planogram design.
Example
A cereal brand offers 12 unique SKUs, so item count is 12.
Use it to
Count total authorized SKUs within a category to evaluate assortment breadth. Compare item count to performance and shelf constraints to refine lineup.
