Industries
Resources
25-34-year-olds are
21%
more likely to drink pumpkin coffees than the average consumer
Quick Insight
It's that time of year again... pumpkin spice is back. 🎃☕
According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.
Are you team “too early” or “right on time”?
Company
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Suggested solutions
TERM
Item Count
Number of unique SKUs in a brand or category.
Definition
Item count measures assortment breadth, showing how many distinct products are offered.
How to Calculate
Count all unique UPCs or SKUs within the defined scope.
Why it Matters
Helps manage assortment complexity and shelf space.
Key Advantages
Supports SKU optimization, improves inventory control, and informs planogram design.
Example
A cereal brand offers 12 unique SKUs, so item count is 12.
Use it to
Count total authorized SKUs within a category to evaluate assortment breadth. Compare item count to performance and shelf constraints to refine lineup.
