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SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
Company
Resources
Suggested solutions
TERM
Land and Expand Strategy
Start small with one retailer, then grow to more doors and SKUs.
Definition
Land and expand is a phased distribution strategy that builds proof before scaling.
How to Calculate
Launch in a pilot market, prove velocity, then add stores and items.
Why it Matters
Reduces risk and builds a strong story.
Key Advantages
Creates momentum with limited spend.
Example
Start in 50 stores, then expand to 500 after strong results.
Use it to
Assess a strategy that begins with a small foothold and grows through targeted expansion. Evaluate stepwise gains to confirm each phase produces sustained growth.
