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Track business performance against key competitors at every stage of the product lifecycle.
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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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TERM
Leakage
Sales lost outside the target or due to switching.
Definition
Leakage is revenue that escapes to other channels, retailers, or competitors.
How to Calculate
Compare expected sales to actual in and out of scope.
Why it Matters
Highlights gaps in coverage or retention.
Key Advantages
Directs fixes that recapture value.
Example
Online stockouts cause leakage to rival sites.
Use it to
Measure dollars lost to voids, out-of-stocks, or shopper switching to quantify missed opportunity. Use leakage reads to prioritize operational fixes.
