Industries
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Resources
60%
are already changing habits and budgeting for holidays, led by younger consumers and families.
Holiday Intentions Report 2026
Holiday planning started well before the first sale. See how early planning is shaping what shoppers buy this season.
Download Circana’s free 2026 U.S. Holiday Purchase Intentions Report today.
Company
Suggested solutions
TERM
Lift
Percent or unit increase due to a tactic.
Definition
Lift measures the increase in sales relative to a baseline during an action.
How to Calculate
Subtract baseline from observed, divide by baseline, multiply by 100.
Why it Matters
Shows effectiveness quickly.
Key Advantages
Easy to compare across tactics.
Example
Sales up 30 percent during display week.
Use it to
Calculate incremental gain from support by comparing promoted to expected base levels. Use lift to compare effectiveness of price, feature, and display.
