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Track business performance against key competitors at every stage of the product lifecycle.
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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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Suggested solutions
TERM
Lift
Percent or unit increase due to a tactic.
Definition
Lift measures the increase in sales relative to a baseline during an action.
How to Calculate
Subtract baseline from observed, divide by baseline, multiply by 100.
Why it Matters
Shows effectiveness quickly.
Key Advantages
Easy to compare across tactics.
Example
Sales up 30 percent during display week.
Use it to
Calculate incremental gain from support by comparing promoted to expected base levels. Use lift to compare effectiveness of price, feature, and display.
