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Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
Company
Resources
Suggested solutions
TERM
Liquor
Alcoholic beverages category with specific regulations.
Definition
Liquor includes spirits and is often tracked separately due to legal rules and channels.
How to Calculate
Classify sales in control and open states as required.
Why it Matters
Rules affect price, promo, and distribution.
Key Advantages
Tailored strategies meet state laws.
Example
No price promotions allowed in some states.
Use it to
Evaluate performance within the liquor channel where regulatory and pricing conditions differ. Compare velocity and mix to decide whether items fit liquor-specific economics.
