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Track business performance against key competitors at every stage of the product lifecycle.
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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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TERM
Loyal Shoppers
Buyers who repeatedly choose your brand.
Definition
Loyal shoppers have high repeat rate and share of wallet for your brand.
How to Calculate
Measure repeat rate and brand share of category dollars among buyers.
Why it Matters
Retention is cheaper than acquisition.
Key Advantages
Stable revenue and advocacy.
Example
Top decile buyers account for half of brand dollars.
Use it to
Identify households that buy the brand frequently within a set period to size core loyalty. Track trends to maintain or improve retention of high-value shoppers.
