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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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Resources
Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
Company
Suggested solutions
TERM
Major Markets
Large metropolitan areas with high sales volume.
Definition
Major markets are top DMAs or metros that drive a big share of category sales.
How to Calculate
Rank markets by dollar sales and select top tiers.
Why it Matters
Focus resources where impact is highest.
Key Advantages
Efficient reach and faster learning.
Example
Top 10 markets drive 40 percent of sales.
Use it to
Define large metropolitan areas used for standard reporting. Benchmark results in major markets to locate regional strengths and weaknesses.
