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Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Company
Suggested solutions
TERM
Major Markets
Large metropolitan areas with high sales volume.
Definition
Major markets are top DMAs or metros that drive a big share of category sales.
How to Calculate
Rank markets by dollar sales and select top tiers.
Why it Matters
Focus resources where impact is highest.
Key Advantages
Efficient reach and faster learning.
Example
Top 10 markets drive 40 percent of sales.
Use it to
Define large metropolitan areas used for standard reporting. Benchmark results in major markets to locate regional strengths and weaknesses.
