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Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
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TERM
Market Share
Your percent of category sales.
Definition
Market share equals your brand's sales divided by total category sales, times 100.
How to Calculate
Divide brand dollars by category dollars or units by category units.
Why it Matters
Shows competitive position and momentum.
Key Advantages
Comparable across markets and time.
Example
Brand has 6.5 percent dollar share in Q3.
Use it to
Calculate share of category dollars or units to establish competitive standing. Track changes over time to attribute share movement to changes in price, distribution, or support.
