Resources
Company
Industries
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Suggested solutions
TERM
Market Share
Your percent of category sales.
Definition
Market share equals your brand's sales divided by total category sales, times 100.
How to Calculate
Divide brand dollars by category dollars or units by category units.
Why it Matters
Shows competitive position and momentum.
Key Advantages
Comparable across markets and time.
Example
Brand has 6.5 percent dollar share in Q3.
Use it to
Calculate share of category dollars or units to establish competitive standing. Track changes over time to attribute share movement to changes in price, distribution, or support.
