Industries
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Resources
60%
are already changing habits and budgeting for holidays, led by younger consumers and families.
Holiday Intentions Report 2026
Holiday planning started well before the first sale. See how early planning is shaping what shoppers buy this season.
Download Circana’s free 2026 U.S. Holiday Purchase Intentions Report today.
Company
Suggested solutions
TERM
Mass
Mass merchandise channel with broad assortment.
Definition
Mass retailers sell many categories with national reach and value pricing.
How to Calculate
Classify sales under mass banners like Walmart or Target.
Why it Matters
Critical for scale and discovery.
Key Advantages
High traffic and endcap opportunities.
Example
Pallet displays drive big volume in mass.
Use it to
Assess performance in the mass merchandise channel where broad assortments and national pricing are common. Compare velocity, share, and promoted depth to judge whether the item fits mass channel dynamics.
