Resources
Industries
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Company
Suggested solutions
TERM
Merchandising Condition
Flags that describe the type of promotional support.
Definition
Merchandising conditions label whether a week has feature, display, price cut, or combinations.
How to Calculate
Classify each store-week using audit or POS data.
Why it Matters
Enables lift and ROI analysis by tactic.
Key Advantages
Clarifies what drove results.
Example
Week 12 had feature plus display.
Use it to
Classify each week or store by whether feature, display, or price support occurred. Use the flag to segment results so base trend, feature effects, and display effects are read separately.
