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Merchandising Efficiency
Incremental results per unit of support.
Definition
Measures lift or dollars generated relative to the amount of merchandising used.
How to Calculate
Divide incremental sales by support weeks or ACV covered.
Why it Matters
Finds the best tactics and timing.
Key Advantages
Improves ROI of trade funds.
Example
$200 per TDP during feature weeks.
Use it to
Calculate incremental sales per unit of merchandising support to judge execution productivity. Rank banners or items by efficiency and redeploy support toward the highest return conditions.
