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Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
Company
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TERM
Merchandising Efficiency
Incremental results per unit of support.
Definition
Measures lift or dollars generated relative to the amount of merchandising used.
How to Calculate
Divide incremental sales by support weeks or ACV covered.
Why it Matters
Finds the best tactics and timing.
Key Advantages
Improves ROI of trade funds.
Example
$200 per TDP during feature weeks.
Use it to
Calculate incremental sales per unit of merchandising support to judge execution productivity. Rank banners or items by efficiency and redeploy support toward the highest return conditions.
