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Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
Company
Resources
Suggested solutions
TERM
Microsite
A small website focused on a single campaign or topic.
Definition
A microsite hosts content for a product launch or promotion separate from the main site.
How to Calculate
Build a lightweight site with clear CTAs and analytics.
Why it Matters
Improves relevance and conversion.
Key Advantages
Fast to launch and easy to test.
Example
A back-to-school microsite for lunch ideas.
Use it to
Host campaign or product content in a focused site to capture engagement separate from corporate pages. Tie traffic and interactions to retailer actions to quantify contribution to sales outcomes.
