Industries
25-34-year-olds are
21%
more likely to drink pumpkin coffees than the average consumer
Quick Insight
It's that time of year again... pumpkin spice is back. 🎃☕
According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.
Are you team “too early” or “right on time”?
Company
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Resources
Suggested solutions
TERM
MULO (Multi-Outlet)
Syndicated channel that combines multi-outlet retailers.
Definition
MULO and MULO C are combined channels used by data providers to cover grocery, drug, mass, club, and convenience, depending on the variant.
How to Calculate
Select MULO or MULO C in your data portal to aggregate metrics.
Why it Matters
Provides a broad view across major outlets.
Key Advantages
Consistent, comparable tracking.
Example
Brand ranks 5th by share in MULO C.
Use it to
Combine major channels into a single national read to benchmark coverage and performance. Compare MULO results with account or regional cuts to understand where deviations arise.
