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Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
Company
Suggested solutions
TERM
MULO C
Syndicated channel that combines multi-outlet retailers.
Definition
MULO and MULO C are combined channels used by data providers to cover grocery, drug, mass, club, and convenience depending on the variant.
How to Calculate
Select MULO or MULO C in your data portal to aggregate metrics.
Why it Matters
Provides a broad view across major outlets.
Key Advantages
Consistent, comparable tracking.
Example
Brand ranks 5th by share in MULO C.
Use it to
Extend the multi outlet view to include convenience to reflect total market availability. Use MULO C when evaluating items whose sales meaningfully depend on convenience distribution.
