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Track business performance against key competitors at every stage of the product lifecycle.
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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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25-34-year-olds are
21%
more likely to drink pumpkin coffees than the average consumer
Quick Insight
It's that time of year again... pumpkin spice is back. 🎃☕
According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.
Are you team “too early” or “right on time”?
Company
Suggested solutions
TERM
MULO C
Syndicated channel that combines multi-outlet retailers.
Definition
MULO and MULO C are combined channels used by data providers to cover grocery, drug, mass, club, and convenience depending on the variant.
How to Calculate
Select MULO or MULO C in your data portal to aggregate metrics.
Why it Matters
Provides a broad view across major outlets.
Key Advantages
Consistent, comparable tracking.
Example
Brand ranks 5th by share in MULO C.
Use it to
Extend the multi outlet view to include convenience to reflect total market availability. Use MULO C when evaluating items whose sales meaningfully depend on convenience distribution.
