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Non-Promoted Price
Price paid when no promotion is active.
Definition
Non-promoted price is the shelf or regular price realized on non-promo weeks.
How to Calculate
Filter transactions to weeks with no feature, display, or TPR.
Why it Matters
Shows true everyday value.
Key Advantages
More stable than promoted price.
Example
Average non-promoted price of $4.79.
Use it to
Read realized price during weeks without promotional flags to understand base price levels. Compare by banner and period to detect base price moves distinct from discounting.
