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Track business performance against key competitors at every stage of the product lifecycle.
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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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TERM
Non-Promoted Price
Price paid when no promotion is active.
Definition
Non-promoted price is the shelf or regular price realized on non-promo weeks.
How to Calculate
Filter transactions to weeks with no feature, display, or TPR.
Why it Matters
Shows true everyday value.
Key Advantages
More stable than promoted price.
Example
Average non-promoted price of $4.79.
Use it to
Read realized price during weeks without promotional flags to understand base price levels. Compare by banner and period to detect base price moves distinct from discounting.
