Resources
Industries
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Company
Suggested solutions
TERM
Non-Promoted Sales
Sales volume that occurs without promotions.
Definition
Non-promoted sales equal total sales minus sales under any merchandising condition.
How to Calculate
Subtract promoted sales from total sales.
Why it Matters
Shows organic demand and loyalty.
Key Advantages
Less volatile than promoted sales.
Example
60 percent of sales were non-promoted last quarter.
Use it to
Measure sales that occur without promotional support to understand underlying demand. Track non‑promoted sales alongside total to monitor the health of the base.
