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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
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TERM
Non-Promoted Sales
Sales volume that occurs without promotions.
Definition
Non-promoted sales equal total sales minus sales under any merchandising condition.
How to Calculate
Subtract promoted sales from total sales.
Why it Matters
Shows organic demand and loyalty.
Key Advantages
Less volatile than promoted sales.
Example
60 percent of sales were non-promoted last quarter.
Use it to
Measure sales that occur without promotional support to understand underlying demand. Track non‑promoted sales alongside total to monitor the health of the base.
