Industries
25-34-year-olds are
21%
more likely to drink pumpkin coffees than the average consumer
Quick Insight
It's that time of year again... pumpkin spice is back. 🎃☕
According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.
Are you team “too early” or “right on time”?
Company
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Resources
Suggested solutions
TERM
Non-Working Dollars
Budget spent on production or fees, not media delivery.
Definition
Non-working dollars cover creative, agency, and production costs that do not deliver impressions directly.
How to Calculate
Split budget into working and non-working lines and track shares.
Why it Matters
Keeps focus on spend that reaches shoppers.
Key Advantages
Improves media efficiency.
Example
20 percent of the plan is non-working.
Use it to
Account for production, agency, and other costs that do not place media in market. Compare working versus non‑working ratios to keep total spend aligned with effectiveness goals.
