Industries
Resources
25-34-year-olds are
21%
more likely to drink pumpkin coffees than the average consumer
Quick Insight
It's that time of year again... pumpkin spice is back. 🎃☕
According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.
Are you team “too early” or “right on time”?
Company
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Suggested solutions
TERM
Numeric Distribution
Percent of stores that carry the item.
Definition
Numeric distribution equals number of stores selling divided by total stores times 100.
How to Calculate
Count stores selling and divide by store universe, multiply by 100.
Why it Matters
Shows reach without weighting by store size.
Key Advantages
Simple to compute and track over time.
Example
800 of 1,000 stores equals 80 percent.
Use it to
Compute the percentage of stores carrying the item to gauge physical availability. Target doors without coverage and confirm that additions convert to sustained selling.
