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SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
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TERM
Observations
Individual data points in a set.
Definition
An observation is a single record such as a store-week or a transaction.
How to Calculate
Count rows or records used in analysis.
Why it Matters
Sample size affects confidence.
Key Advantages
More observations improve precision.
Example
5,200 store-week observations in a quarter.
Use it to
Count the number of usable records behind a metric to judge statistical stability. Check that observations meet minimum thresholds before drawing conclusions from modeled results.
