Industries
25-34-year-olds are
21%
more likely to drink pumpkin coffees than the average consumer
Quick Insight
It's that time of year again... pumpkin spice is back. 🎃☕
According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.
Are you team “too early” or “right on time”?
Company
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Resources
Suggested solutions
TERM
Observations
Individual data points in a set.
Definition
An observation is a single record such as a store-week or a transaction.
How to Calculate
Count rows or records used in analysis.
Why it Matters
Sample size affects confidence.
Key Advantages
More observations improve precision.
Example
5,200 store-week observations in a quarter.
Use it to
Count the number of usable records behind a metric to judge statistical stability. Check that observations meet minimum thresholds before drawing conclusions from modeled results.
